Synovate study compares online behaviour of connected Hispanics, African-Americans and general market consumers

July 2009---"Despite the much cited 'digital divide,' many multicultural consumers in the U.S. are getting much more active online but in different ways, according to new research from global market research firm Synovate. Though younger people across all groups are much more likely to be online, there are major differences, including between males and females of the same age and ethnic group."

To read the report published in June 2008, please visit the Synovate website.